The digital marketing terrain is constantly evolving, presenting both opportunities and threats. One of the most significant challenges facing advertisers today is ad fraud, a pervasive issue that can waste advertising budgets and undermine brand image. To combat this growing threat, it's essential to understand the various types of ad fraud, their

Banner advertisements are a prevalent type of online advertising that appear on websites. They come in various formats, from small rectangular elements to larger, spanning banners that dominate the page. These media aim to engage users' attention and advertise products, services, or brands. Traditionally, banner ads are static images However, rece